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Il manga che ha fondato un genere

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There's a Japanese word I hadn't come across until I went looking into why a certain manga had such a grip on the people who love it: iyashikei. It translates roughly as "healing type," and it names a genre I didn't know had a name, even though I'd read plenty of it.

Iyashikei is the cozy stuff. Slow, plotless, beautiful slice-of-life work in which not much happens, on purpose. Characters brew coffee, tend plants, walk through the countryside. There are no villains, no stakes, no arcs. It is media built to calm you down. When someone describes an anime as "comfy," this is the word they're reaching for.

Once I had the term I traced it back, and the trail kept ending at the same place: a series from 1994 that most accounts name as the work that set the template for the genre. Yokohama Kaidashi Kikō, which everyone outside Japan calls YKK. So I read it. I came away thinking something a little more pointed than "this is a nice manga," though it is. YKK founded a genre that then spent thirty years failing to be as good as it, because the founder had something its descendants mostly threw away.

What that something is takes some explaining, and the explanation starts with the genre itself.

A genre born in a bad decade

I had assumed that "healing, cozy, nothing happens" media was a perennial human want. People like calm stories; why wouldn't they. But iyashikei has a birthplace and a birthday, and the moment it arrived was dark.

The genre coalesced in 1990s Japan, during what is usually called the Lost Decade, the long stagnation that followed the bursting of the country's asset bubble. It took shape in the wake of two national traumas in 1995: the Great Hanshin earthquake, which killed more than six thousand people in and around Kobe, and the Aum Shinrikyo cult's sarin attack on the Tokyo subway.1 In that atmosphere of anxiety and exhaustion, calm became something people needed and would pay for. The scholar Paul Roquet calls this the "healing boom," and describes the period as supplying "the emotional context for the emergence of calm as a lucrative and marketable feeling." By the end of the decade the word iyashi, healing, had made the top ten of Japan's buzzwords of the year. That was the 1999 list, alongside i-mode and the Y2K bug.2 A whole genre of soothing media appeared because a society under sustained stress was reaching for relief.

Seen that way, iyashikei was less about nothing happening than about offering peace to people who badly needed it. The work that figured out how to do that, before the genre had a name, is YKK, which began serialization in 1994, ahead of any date anyone assigns to the label.3 The genre formed in its shadow.

What YKK actually is

The premise makes everyone do a double-take, because it sounds like the setup for a grim dystopia and is instead the gentlest thing imaginable. YKK is set in a post-apocalyptic Japan. The cause is never explained, only its results. The seas have risen and swallowed coastlines and cities. Humanity is quietly, peacefully going extinct, dwindling away without panic or war.4 And the story we get from inside this slow apocalypse is about a woman who runs a coffee shop.

Her name is Alpha. She's an android, though you would rarely guess it from how she moves through the world, and she keeps a little café out in the rural emptiness of the Miura Peninsula, down the coast from a half-drowned Yokohama. She has few customers. She is waiting for an owner who left to travel and may never come back. The manga ran in Kodansha's Monthly Afternoon from 1994 to 2006 and fills fourteen volumes, almost all of them self-contained vignettes of her days: brewing coffee, riding her scooter, watching the sunset, taking small trips, sitting with the neighbours.5 It won the 2007 Seiun Award for best comic. The Seiun is Japan's oldest science-fiction prize, handed out since 1970.6 The critic Dirk Deppey wrote in The Comics Journal that it "isn't just one of my favorite manga stories; it's one of my favorite comics, period."7

The art is famously spare: clean pen and ink, enormous quiet skies, long stretches with no dialogue where you simply watch a character exist in a landscape.8 That is the iyashikei texture at its purest. You don't read YKK so much as sit inside it.

The thing the imitators left behind

So far this sounds like a straightforward founding document: the first great cozy manga, and everything cozy came after. But YKK is doing something its descendants mostly don't, and it is the reason the book still stands above them.

Most iyashikei that followed kept the calm and dropped the grief. The genre's later pillars are gorgeous and beloved. Aria is the gondolier idyll on a terraformed Mars. Mushishi is the wandering supernatural one. After them comes the whole cozy-countryside wave that runs down to the adjacent "cute girls doing cute things" comfort shows.9 They deliver the soothing beautifully, and the best of them know what they're standing on. Mushishi in particular is thick with irreversible loss, and Aria ends with its apprentices promoted and their mentor retiring, an ending in every sense. But downstream of those two the register flattens fast, and most of what the genre produced is soothing about nothing in particular. The calm is the whole point.

In YKK the calm is the surface of something much sadder, because Alpha's gentle daily life is happening during the extinction of the human race. Every quiet vignette sits against the slow fade of everything. Ashinano makes this explicit through small losses that accumulate. The little model-aircraft engine she has been nursing along runs out of fuel. Her scooter breaks down. The sea inches closer to the café's doorstep. The neighbourhood children she adores grow up and move away, one by one, the way children do, except that here there won't be more of them.10 The series belongs to the Japanese aesthetic tradition of mono no aware, the gentle sorrow at the transience of things, the ache of knowing that what is beautiful is also passing.11

This is what the imitators mostly didn't attempt. YKK isn't cozy in spite of being about something heavy. It's cozy because it is. The calm is what grace under extinction looks like. Alpha isn't peaceful because nothing is wrong. She is peaceful because everything is ending and she has decided to make a good cup of coffee anyway. The soothing and the devastating aren't in tension; they are the same thing, and that is why it heals. It offers no escape from loss, only a demonstration of how to hold loss gently.

Strip that out, keep the pretty backgrounds and the slow pace and the absence of villains but make it about a nice afternoon instead of the end of the world, and you get something pleasant. You don't get something that wins a science-fiction award or gets called one of the great comics. The grief is what makes it run, and the genre mostly left the grief behind.

Why it took so long to reach us

There's a coda here that connects to something I've written about before. Despite being widely regarded as one of the best manga ever made, the kind of work fans will flatly call the greatest slice-of-life series of all time, YKK had no official English release at all. Not a partial one, not an abandoned false start, nothing, until Seven Seas licensed it in February 2022 and shipped the first oversized omnibus that August. The last volume landed in August 2024, thirty years and one month after serialization began.12

Regular readers will recognize the pattern from my piece on why manga reaches English so slowly. A quiet, plotless, adult-skewing seinen series with no action hook is exactly the kind of title a risk-averse Western market gets to last, however beloved. The licensing economics couldn't justify YKK until the iyashikei wave it started had grown a large enough English-speaking audience to make the bet safe. The founder of the genre had to wait for the genre to come to it.

Read it slow

I came to YKK trying to learn what one unfamiliar word meant and left convinced it is the rare case where the originator of a form was never surpassed by it. The genre it founded is wonderful and I'm glad it exists. But most of it offers calm as a pleasant escape. YKK offers calm as something braver and stranger: a way of being fully present at the end of everything and finding it beautiful anyway.

If you read it, and you should, read it the way it wants to be read. Slowly, a vignette at a time, with a coffee, letting the silence sit. It's a manga about the quiet end of the world that leaves you feeling the world, while it lasts, is worth it. That was always the genre's promise, and it was delivered best by the book that came before the genre had a name.


Notes

  1. On iyashikei emerging in the wake of the 1995 Great Hanshin (Kobe) earthquake and the Aum Shinrikyo sarin attack on the Tokyo subway, alongside the post-bubble recession, see Wikipedia, "Iyashikei". Casualty figures: "Great Hanshin earthquake" (6,434 deaths, the official figure; some counts run lower); "Tokyo subway sarin attack". ↩
  2. Paul Roquet, "Ambient Literature and the Aesthetics of Calm: Mood Regulation in Contemporary Japanese Fiction," Journal of Japanese Studies 35, no. 1 (2009): 87–111, on the iyashi trend or "healing boom" and the emergence of calm as a marketable feeling; both quoted phrases are cited to this article in Wikipedia, "Iyashikei". Roquet expands the argument in Ambient Media: Japanese Atmospheres of Self (University of Minnesota Press, 2016), chapter 6. On the buzzword: 癒し placed in the トップテン (top ten) of the 16th 新語・流行語大賞 in 1999. It was not a 年間大賞 (grand prize) winner; those were 雑草魂, ブッチホン and リベンジ. See the official award archive, Jiyukokuminsha. ↩
  3. Dating the label is imprecise. Roquet, as summarized in Wikipedia's "Iyashikei" entry, traces the mode to the late 1970s but dates its emergence as a distinct subgenre to 1995, with the healing boom proper in the late 1990s. Yokohama Kaidashi Kikou ran a one-shot prologue in April 1994 and began regular serialization in July 1994, so under any of those datings it precedes the category it is now filed under, and it is widely cited as the work that set the template. ↩
  4. YKK is set in a peaceful post-cataclysmic world where humanity is in slow decline following an environmental disaster and rising seas; the manga never explains the cause. Wikipedia, "Yokohama Kaidashi Kikou". ↩
  5. Serialized in Kodansha's Monthly Afternoon from July 1994 (after a one-shot prologue in April 1994) to February 2006, with a postscript chapter in May 2006, collected in 14 tankōbon volumes; most chapters are self-contained slice-of-life vignettes following the android Alpha Hatsuseno, who runs Café Alpha on the Miura Peninsula while its owner travels. Wikipedia, "Yokohama Kaidashi Kikou". ↩
  6. YKK won the 2007 Seiun Award for best comic. Wikipedia, "Yokohama Kaidashi Kikou". The Seiun has been awarded at the Japan Science Fiction Convention since 1970, making it the country's oldest SF award: Wikipedia, "Seiun Award". ↩
  7. Dirk Deppey, "A Comics Reader's Guide to Manga Scanlations," The Comics Journal, quoted in Wikipedia, "Yokohama Kaidashi Kikou". Deppey wrote the magazine's news blog Journalista! and was its managing editor from 2004 to 2006. ↩
  8. On the sparse pen-and-ink style, unhurried pacing and long wordless sequences, see The Comics Journal's review of the Deluxe Edition, Vol. 1, and Wikipedia, "Yokohama Kaidashi Kikou". ↩
  9. On the later pillars: Aria (serialized under that title 2002–2008, after beginning as Aqua in 2001; it closes with the three apprentices promoted to full gondolier and Alicia retiring to marry) and Mushishi (1999–2008). On the genre's later spread, CBR, "Iyashikei: Let Anime's Healing Genre Soothe Your Pandemic Stress". Note that "cute girls doing cute things" is usually treated as an adjacent category that borrowed iyashikei's texture rather than a branch of it. ↩
  10. On the accumulating small losses, see Wikipedia, "Yokohama Kaidashi Kikou", which lists the model-aircraft engine running out of fuel, the scooter breaking down, the rising ocean encroaching on the café, and the neighbourhood children growing up and moving away. The engine is a tiny model-aircraft motor Alpha spends whole chapters repairing, not a full-size aircraft. ↩
  11. Ashinano follows the tradition of mono no aware, a gentle sorrow at the transience of things. Wikipedia, "Yokohama Kaidashi Kikou". ↩
  12. Seven Seas Entertainment announced the license on 16 February 2022, describing the series as "published in English for the first time"; Seven Seas Entertainment press release. Deluxe Edition Vol. 1 shipped 9 August 2022 and Vol. 5, the finale, on 6 August 2024. ↩

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